Maruti Suzuki Expands `Subscription' Services to Jaipur, Indore, Mangalore and Mysore
June 28, 2021 at 01:51 am EDT
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Maruti Suzuki India Limited (MSIL) announced the expansion of `Subscription' services to four new cities - Jaipur, Indore, Mangalore and Mysore. With this rollout, customers can now opt for Maruti Suzuki Subscribe services in 19 cities. MSIL has launched a marketplace model for Maruti Suzuki Subscribe that will serve as a unified platform to offer customized car subscription products through multiple partners at competitive rates. It offers added convenience and flexibility to modern-age car buyers under the umbrella slogan of `Your choice of car. Your choice of subscription provider.' In its newest form, the Maruti Suzuki Subscribe platform will offer tailor-made products to its customers through three subscription partners namely Orix Auto Infrastructure Services Ltd. (Orix), ALD Automotive India (ALD Automotive), and Myles Automotive Technologies Pvt. Ltd. (Myles). It also provides the customers with an added option of choosing between white or black registration plates, thus offering further flexibility to the car ownership experience. Customers can select from a wide range of cars including WagonR, Swift, Dzire, Vitara Brezza, Ertiga from Maruti Suzuki ARENA and Ignis, Baleno, Ciaz, S-Cross and XL6 from NEXA. A white plate subscription, wherein the vehicle is registered in the customer's name, tenure options include12, 24, 36, or 48 months. The annual kilometre options available are 10,000 km, 15,000 km, 20,000 km and 25,000 km. In the black plate subscription, the vehicle is registered in the name of the subscription partner. Tenure options available for the same are 12, 18, 24, 30, 36, 42, or 48 months and the annual kilometre options available are 10,000 km, 15,000 km, 18,000 km and 25,000 km.
Maruti Suzuki India Ltd is one of the Indian leaders in automotive construction. Net sales break down by activity as follows:
- sale of vehicles (83.6%): personal, commercial and multi-segment vehicles especially commercialized under the brands Maruti 800, Ritz, A star, Swift, DZire, SX4 and Grand Vitara. In 2021/22, the group sold 1,652,653 units including 1,414,277 in India;
- production and sale of diesel engines, components and spare parts (11.3%);
- other (5.1%).
At the end of March 2022, Maruti Suzuki India had 2 production plants in India.
India accounts for 85.9% of net sales.