Masan Group Corporation (HOSE:MSN) entered into an letter of intent to acquire 15% stake in CrownX Joint Stock Company on June 26, 2020. As of May 26, 2021 the news came nearly a week after e-commerce giant Alibaba led a group of investors to sign a deal to pour $400 million into The CrownX for a 5.5% stake. As of June 14, 2021 announced the completion of a private issuance of a 5.5 per cent stake in The CrownX Corporation to a consortium led by Alibaba Group and Baring Private Equity Asia (BPEA) for a cash consideration of $400 million.

Masan is also in advanced discussions for a further strategic investment of $300-400 million in The CrownX from other investors, and these are expected to be wrapped up this year. As of July 1, 2021 Masan Group and its subsidiary, The CrownX announced the acquisition of the latter's shares from minority shareholders, increasing Masan's direct and indirect stakes in it from 80.2 per cent to 84.9 per cent. The Masan management believes the transaction represents optimal use of the company's cash because of its trust in the growth and profit trajectory of The CrownX.

As on February 19, 2021, Masan Group Corporation (HOSE:MSN) entered into an agreement to acquire 15% stake in CrownX Joint Stock Company.