MasterCraft Boat Holdings, Inc. Announces Executive Promotions to Newly Created C-Suite Roles
March 10, 2020 at 04:05 pm EDT
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MasterCraft Boat Holdings, Inc. announced that it has promoted George Steinbarger, the company's Vice President of Strategy and Business Development, and Dave Ekern, Vice President of Operations, to the newly created roles of Chief Revenue Officer and Chief Product Officer, respectively. Steinbarger joined the organization in May 2018 as Vice President of Strategy and Business Development. Prior to that, he was a Senior Vice President of Investment Banking at Raymond James, responsible for advising companies across a range of industries on capital markets, mergers and acquisitions, and debt financing transactions. Ekern is a 20-plus-year veteran of product development in the marine and automotive industries and was named MasterCraft's Director of Engineering in May 2011. He was promoted to Vice President of Product Development and Engineering in July of 2018 and most recently served as Vice President of Operations at MasterCraft beginning in March 2019. Ekern holds numerous marine patents and has led the MasterCraft team responsible for winning six National Marine Manufacturers (NMMA) Innovation awards. Prior to joining MasterCraft, he held senior roles at Sea Ray, Brunswick Corp. and Johnson Controls, including engineering, program management, product management, finance and purchasing.
MasterCraft Boat Holdings, Inc. is a designer, manufacturer and marketer of recreational powerboats through its three brands, MasterCraft, Crest and Aviara. It designs, manufactures and sells premium recreational inboard ski/wake, outboard and sterndrive boats. In addition, it offers various accessories, including trailers and aftermarket parts. The Companyâs segments include MasterCraft, Crest and Aviara. MasterCraft segment consists of its MasterCraft brand, which manufactures premium ski/wake boats. The MasterCraft participates in a category within the powerboat industry by producing the industryâs premier competitive water ski, wakeboarding, and wake surfing performance boats. Crest segment consists of its Crest brand, which manufactures pontoon boats. Aviara segment consists of its Aviara brand, which manufactures luxury day boats. Aviara is a de novo brand, developed in-house, and focused on serving the luxury recreational day boat category of the powerboat industry.
MASTERCRAFT BOAT HOLDINGS, INC. 
