The board of directors of Matrix Holdings Limited announced that Ms. Shirley Marie Price has been appointed as an executive director of the Company with effect from 12 March 2024. Ms. Price, aged 57, currently serves as the President and Chief Operating Officer of the US subsidiary of the Group, Funrise Inc. (?Funrise?) with extensive experience and influential network in the toy industry over 35 years. She started her toy industry career with Funrise in 1987, the same year Funrise was established, and subsequently held several senior management positions in Funrise over the years.

In addition to managing the operations for Funrise that goes through the entire creative process of designing and manufacturing toys, Ms. Price leads all strategic planning and business development initiatives, including licensing partnerships with major studios and brand owners. Ms. Price has been very involved in charitable causes. For 10 years, she helped organise Funrise?s ?Toy Run For Kids?, an annual toy drive that brought the largest single donation of toys to Children?s Hospital of Los Angeles.

She was the founding co-chair of the Toy Industry Foundation?s Toy Bank Committee when it was created in 2004. Ms. Price has been an active member of the Toy Industry Association and was elected to the Board of Directors in February 2010 and a member of the Executive Committee in May 2012. She served on the Executive Committee from 2012 to 2016.

She is also a member of Women In Toys and received the Wonder Woman In Toys Award for Manufacturing in 2011.