Mattel Announces Simon & Schuster as Sales and Distribution Partner for Mattel Press Imprint, American Girl Publishing
June 14, 2023 at 11:15 am EDT
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Mattel has announced today a partnership with Simon & Schuster, Inc. for the sales and distribution of the Mattel Press Imprint, Mattel's own publishing platform centered on its extensive catalog of children's and family entertainment franchises, and the American Girl Publishing Imprint.
The Mattel Press Imprint will support brand initiatives and give fans of Mattel's iconic franchises such as Barbie, Hot Wheels, Fisher-Price, Thomas and Friends, and more new ways to further engage with their favorite content and characters through original print books, audio books, and eBooks sold and distributed through Simon & Schuster.
'We have seen firsthand the immense value in providing fans of our franchises with multiple avenues to further engage with their favorite Mattel brands, characters, storylines and worlds,' said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel. 'In launching our own publishing imprint, we simultaneously unlock limitless exploration for kids while continuing to realize the full value of our IP. We are thrilled to announce the best-in-class Simon & Schuster as our partner in this exciting and growing area of Mattel.'
Simon and Schuster will handle sales and distribution of the Mattel Press Imprint and the American Girl Publishing Imprint to the United States and Canada beginning July 1, 2023.
Mattel, Inc. is a global toy company and owner of catalogs of children's and family entertainment franchises. The Company's operating segments include North America, International and American Girl. The North America and International segments sell products across its categories, although some products are developed and adapted for particular international markets. The American Girl segment is a direct marketer, retailer, and children's publisher. Its product categories include Dolls; Infant, Toddler, and Preschool; Vehicles, and Action Figures, Building Sets, Games, and Other. Its brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, and MEGA, as well as other intellectual properties that it owns or licenses in partnership with global entertainment companies. Its offerings include film and television content, gaming and digital experiences, music, and live events. Its products are available in more than 150 countries.
MATTEL, INC. 
