Max's Group, Inc. Appoints Ariel Fermin as New President
November 15, 2021 at 05:41 pm EST
Share
Ariel P. Fermin has been appointed President of Max's Group, Inc. Effective immediately, Mr. Fermin assumes the position from Robert F. Trota, who retains long-term strategic oversight as Chief Executive Officer. With this elevation from Group Chief Operating Officer, Mr. Fermin is responsible for the overall commercial and operational performance of MGI and its roster of beloved iconic brands such as Max?s Restaurant, Pancake House, Yellow Cab Pizza Co., Krispy Kreme, Jamba Juice, Dencio?s, Teriyaki Boy, and Sizzlin? Steak.
Maxâs Group, Inc. is a Philippines-based company, which is primarily engaged in the business of catering food and establishing, operating and maintaining restaurants, coffee shops, refreshments parlors and cocktail lounges. The Companyâs primary purpose also includes dealing in the business of acquiring and developing any and all trade names, brand names and master franchises, including other intellectual property rights necessary to commence and operate the relevant business enterprises, as well as to grant the use of such trade names, brand names and master franchises for and in consideration of the payment of fees and royalties, and in connection therewith, establish management services for the expansion of the business enterprises. The Company operates under the trade names Maxâs or Maxâs Restaurant, Pancake House, Yellow Cab, Krispy Kreme, Jamba Juice, Maxâs Corner Bakeshop, Dencioâs, Maxâs Kabisera, Teriyaki Boy, Singkit, Sizzlinâ Steak, Le Coeur de France, and Maple.
MAX'S GROUP, INC. 
