Mdundo.com and MTN Ghana, have jointly launched Mdundo's premium service. MTN Ghana is the leading telecommunication company in Ghana with a customer base of over 28 million subscribers. The partnership allows MTN Ghana's 28 million customers to access Mdundo's premium service.

The customers can subscribe to the service from the Mdundo website to get access to the premium service. Since the beginning of 2021 the company has launched the same service with MTN Nigeria, Airtel Nigeria and Vodacom Tanzania with a combined customer base of approximately 150m customers across Ghana, Nigeria and Tanzania. The partnership provides Mdundo's customer with an easy and simple way to subscribe to the premium service and it is Mdundo's third African territory to launch the premium service in the last 18 months.

Mdundo is a leading pan-African music service with 20.3m monthly active users and MTN is a leading pan-African telecommunications company active in 16 African markets with more than 200 million mobile subscribers across Africa, Mdundo has to date launched the service with MTN in Nigeria and Ghana. Telecommunication partnerships across Africa is an important part of Mdundo's growth and monetization strategy. Mdundo already has half a million monthly active users in Ghana using the advertisement sponsored service as well as a licensing team in the country with established licensing deals with major musicians in the country.

Mdundo has introduced telco-partnerships as a new monetization strategy in 2021 and announced that this revenue stream within a few years is expected to account for 40% of the company's revenue. As a result of these partnerships, the Mdundo music bundles are now available to a total of 150 million customers within Nigeria, Tanzania and Ghana or roughly 25% of the 600m mobile subscribers in Sub-Sahara Africa.