Mekonomen Group recruited Geir Hoff as new Country Manager in Norway within the MECA /Mekonomen business area. Geir Hoff takes over as the new Country Manager in Norway within the business area MECA /Mekonen after Torhild Barlaup. Geieir has a distinguished experience within the Swedish retail chain Clas Ohlson, presently as Director of Country Operations, where he is part of Clas Ohlson's Group Management. Geir has also had the role as Director of New Markets and Expansion, as well as Country Manager and Marketing Manager for Clas Ohlson's Norwegian market.