Meliá Hotels International has gone a step forward by improving the value of its MeliáRewards loyalty programme, with more than nine million customers. Thanks to its partnership with Collinson Group and Points, international leaders in loyalty commerce, the hotel company has just launched a new online shopping experience to earn and redeem MeliáRewards points worldwide.

The new Redemption eStore gives MeliáRewards members access to over 4,000 reward items across different categories, including the likes of electronics, health and beauty and travel, with delivery capabilities to over 140 regions globally. Members can also earn points on any joint cash and points redemption payments.

The Earn eStore, 'MeliáRewards Shopping', gives members the ability to shop and earn points with 1,800 leading local and international retailers in the UK, Spain, Italy, France and the US. These include the likes of John Lewis, el Corte Inglés, Fnac and Aliexpress. Testament to the loyalty-centric approach of Meliá, and to celebrate the launch of the new online shopping platform, MeliáRewards is offering its members the chance to double their points on all earn transactions in the first two weeks following launch.

'As a result of our company's international development, we have expanded our number of partners so that MeliáRewards members have access to earning and redemption opportunities worldwide. Therefore, thanks to our collaboration with Collinson Group and Points, we have been able to raise our programme to the next level of loyalty excellence' said Susana Miranda, Global Loyalty & Partnerships of Meliá Hotels International.

Since 2012, Points has powered the Buy, Gift and Exchange programme for Meliá, bringing more flexibility and enhancing the member experience of Spain's leading hotel chain. According to Rob MacLean, CEO at Points, 'we are thrilled to expand our partnership with Meliá to give members the ability to earn and redeem loyalty currency, personalised to their preferences, in their everyday, online shopping.'

James Berry, Head of Loyalty Commerce, Collinson Group added: 'Meliá has loyalty at the heart of its organisation. It's in its DNA. We have a shared view of the importance of delighting and rewarding customers at every turn and believe the MeliáRewards Shopping eStore will have a significant, positive impact for both the company, and most crucially, its members.'

Visit MeliáRewards Shopping

www.meliarewards.com

Meliá Hotels International SA published this content on 04 December 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 04 December 2017 11:46:05 UTC.

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