Rewards Nexus Inc. announced that they are in discussion with Chinese investors and entrepreneurs to identify potential expansion opportunities into the Chinese market. As a first step into a long-term strategy to pursue the Chinese market, Rewards Nexus is conducting in-depth market research and attempting to identify counterpart businesses and state-run operators with the intent of forming partnerships. Loyalty/Rewards programs are a relatively new concept in China and have been welcomed with enthusiasm by the younger generation.

Chinese marketing experts also speak highly of the growing interest in building and mining customer databases, as well as creating stronger relationships with consumers.