Metro Brands Limited has announced the appointment of Roch D'Souza as Senior Vice President of Marketing. Roch will be responsible for driving marketing strategies for inhouse brands at MBL and FitFlop. With over 22 years of experience in the retail and FMCG sector, Roch brings strategic acumen and innovative approaches to the table.

He has a successful track record of building brands and driving them to greater success. In his new role, he will report to Alisha Rafique Malik, President at Metro Brands Ltd, and will actively contribute to driving the company's marketing initiatives, reflecting Metro Brands' dedication to fostering growth and innovation in the fiercely competitive footwear industry. Roch will spearhead marketing strategies for in-house brands Metro Shoes, Mochi, and Walkway along with UK based brand FitFlop.

Prior to joining Metro Brands, Roch held significant leadership positions at companies like Future Group and Parle. A notable achievement was his instrumental role in expanding Brand Factory from 30 to 105 retail outlets within six years. Moreover, he led the highly successful Free Shopping Weekend campaign, drawing over 20 million customers annually and solidifying its status as one of the largest offline Annual Retail Sales events in the market, thereby contributing to the brand's exponential expansion.

Serving as the CEO of Things2Do, Roch further played a key role in expanding the brand's footprint in the Indian market.