Levallois-Perret, December 17th 2020. WIDE, the digital agency of Micropole, an international consulting and innovative technologies Group, specialized in Data & Digital Experience, has received the Bronze award in the Grand Prix Stratégies du Luxe, in the « Digital / mobile : sites and mini-site » category.

Stratégies awarded the Bronze to the WIDE agency for the implementation of the new Maison Hennessy international digital platform- www.hennessy.com , available in 140 countries world-wide.

'This platform is the armed wing of a new digital strategy for the Maison, aimed at developing a more direct relationship with consumers on a local scale, while simultaneously reflecting its global brand dimension', explains Benoît Guilbert, Creative Director of WIDE France.

A new data-driven strategy, putting the customer back at the heart of the reflection process, to generate engagement through new paths, new content and new services.

Modular design, a robust, adaptive technological base, a dynamic recommendation engine and a customer knowledge approach are the foundation stones of a device capable of adapting to the different contexts and priorities of local markets and their consumers.

'We are proud of this recognition, which rewards the excellent relationship between the company and the agency, the excellence of the work carried out, as well as the commitment and collective intelligence of the WIDE teams, said Antoine de Lasteyrie, CEO of WIDE France. This new project reflects our ambition to combine data, design and technology to enhance the performance of the customer experience.'

The teams at Hennessy and WIDE work closely and challenge each other to enrich and optimize this platform in a process of ongoing improvement.

In this way, WIDE has enhanced the image of the Hennessy corporation, made the user experience smoother, generated commitment through a personalized approach and developed customer knowledge.

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Micropole SA published this content on 17 December 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 08 January 2021 18:55:02 UTC