Midsummer ramps up its communications efforts and hires Helena Engelbrecht as Head of Communications. Ms. Engelbrecht has a background in the hospitality industry at e.g. SkiStar and Åre Destination, and most recently as PR & Social Manager at Publicis Media in Stockholm. Helena Engelbrecht is a trained journalist and has spent the last ten years working with communications and social media in various roles, most recently as PR and Social Manager at Publicis Media. Prior to that she worked in Åre with PR, destination development and place branding for e.g. Åre Destination and Skistar. She has also run her own business in the same area of expertise. Ms. Engelbrecht took up her position on October 14 and will be part of Midsummer's management team.