This week we speak with Mike Sharman, the owner and co-founder of Retroviral Digital Communications and RetroActive Digital, and the author of the best-selling book, The Best Dick: A Candid Account of Building a $1m Business. We discuss the importance of brand reputation, what goes into building a strong brand and how organizations can maintain the trust of their customers.

In this episode we discuss:

  • What it is about strong branding that makes people trust companies
  • How emotional content gets people to click and share and how criminals can use this to their advantage
  • Why security and marketing departments need to work closely together
  • The current state of social media including fake news and how criminals leverage it

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Disclaimer

Mimecast Limited published this content on 15 December 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 December 2021 16:38:03 UTC.