1. You became co-owners of the store onJanuary 1, 2021 , after your father-in-law (who is currently fishing in Cabo, as he should be) retired. Congratulations all around! What will define the next generation of Ole Ben Franklin Mitsubishi?
Our plan is to optimize an already well-built company, using the Mitsubishi Motors brand as a springboard for future success. For the past 33 years, Ole Ben Franklin Mitsubishi has been well-known in the community as a car dealer that provides financing solutions for everyone. In 2021, we still have strong financing solutions, and a massive selection of used vehicles, but we also have a showroom filled with all-new or completely-refreshed Mitsubishi vehicles, bringing a new generation of customers through our doors. We don't want to re-write the book on
2. Most people see their father-in-law over holidays or for an occasional, weekend visit. You both went to work for your father-in-law (Josh, just after you married your wife, and Darrell, while you were still dating your wife). What is that like?
When we are at work, we are still family. When we are at home with family, we still talk about work. We are also all neighbors, living right next door to one another. We all treat each other with respect and do our best to hold each other accountable - on the show room floor and standing around the grill in the back yard. Our father-in-law and founder of
3. You're young, energetic - you say yourselves that you're not suit-and-tie guys. Describe the sales and customer service philosophy that has gotten you to this point.
'You've got a friend down at Ole Ben' is something we like to say - the best part is that it's true! We want to meet and exceed our customers' expectations in a comfortable, casual environment. We approach each interaction as an opportunity to meet a new friend or deepen a relationship that already exists.
4. Whether at the local high school football, soccer or wheelchair basketball game, or at a teacher fundraiser, your support and the Ole Ben Franklin name are visible throughout your community. Why is it so important for you to be hands-on?
5. Mitsubishi is your only brand, and therefore your focus day-in and day-out. What has been so special about the brand for you, up until this point? What excites you about the future of the brand?
The Mitsubishi brand has seamlessly integrated with our business model and performs well with our existing customer base. Better than that, the brand has allowed us to reach new customers, with a new product, that we could not reach before.
About
Through a network of approximately 330 dealer partners across
With headquarters in
For more information on Mitsubishi vehicles, please contact the
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Contacts
Senior Director, Communications and Events
jeremy.barnes@na.mitsubishi-motors.com
Mobile: 714-296-1402
Manager, Communications and Events
lauren.ryan@na.mitsubishi-motors.com
Mobile: 404-862-8286
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