Mobivity Holdings Corp. announced that California Fish Grill has selected Mobivity's SmartMessage to launch its Fin Crowd Text Club to communicate with guests who opt in to receive text messages across all locations and further enhance its reputation of providing high-quality sustainably sourced seafood. California Fish Grill's use of Mobivity's SmartMessage gives them the unique ability to tailor their text message content to each restaurant location.

This is a critical value given the varying impacts supply chain disruptions and labor shortages have on select regions across the country. For example, California Fish Grill can make last-minute edits to their guest text messages for any menu or location changes that may occur the same day.