Modern Plant Based Foods Inc. announced that its subsidiary Modern Meat has began to implement its aggressive expansion plan focused on its Modern Crumble through two of North America's large food service distributors, Gordon's Food Service (GFS) and Sysco Corporation (Sysco). Modern Meat hones in on sales expansion of the Modern Crumble by offering co-packing and white label opportunities to new and established companies. Between GFS servicing over 100,000 customers within Canada alone and Sysco servicing over 650,000 customers worldwide, the company will strategically focus on larger restaurant chains and established producers looking for additional production capabilities within Canada.

The Modern Crumble is a ground meat alternative primarily based with pea protein, celery, carrot, onion, mushrooms and various other ingredients maintaining an impressive proprietary formula with ingredients the consumer can know and understand. The Modern Crumble also displays a nutritional panel that is high in fibre, has no cholesterol and is full of vitamins including Vitamin B12, Vitamin B6, Niacin, Thiamine and Iron, making it a better choice. "According to consumers, health benefits and different sources of protein are the primary reasons for buying plant-based meat.

Nevertheless, the two most popular plant-based meat companies, Beyond Meat and Impossible Foods, report that 90% of their customers buy animal products." Stated by Good Food Institute (GFI) in recent report.