(Alliance News) - Monnalisa Spa announced Thursday that it has signed a five-year multichannel licensing agreement with La Martina, an iconic international brand linked to the world of Argentine and British polo.

The international agreement "aims to launch and grow an apparel, footwear and accessories offer for the 0-16 years target, of the brand founded in 1985 in Buenos Aires, by Lando Simonetti, through the structure and expertise of Monnalisa, which with its 55 years of history in the kids segment, is distributed in more than 50 countries, with more than 400 specialized multibrand stores and with 50 monobrands in international luxury locations," the company specified in a statement.

The first collection resulting from the brand's new licensing course will be the collection dedicated to fall winter 2024/2025.

Alessandro Santamaria, vice president of La Martina says, "We are proud to have concluded a licensing agreement for the kidswear line with Monnalisa, a leading company in this sector. Its positioning and experience make it the ideal partner to develop this new path and achieve common commercial and distribution goals. Together we will create innovative collections that reflect La Martina's artistic vision and DNA. In fact, our goal is to integrate and combine each other's skills, so as to ensure a complete offer designed specifically for our consumers, in collaboration with a qualified and prestigious company."

Christian Simoni, managing director of Monnalisa, comments with great satisfaction on the agreement: "We are excited about this license and the contribution we can make to the launch of the kids segment of an iconic brand, thanks to our specific expertise - creative, productive and commercial - in the children's sector. There are great points of contact between our companies, which were born from an entrepreneurial intuition as a family business then evolved and managerialized: historicity , tradition, a value universe linked to integrity and quality. Certainly Monnalisa will benefit from the global notoriety of a brand that has recently distinguished itself for significant growth rates and a very effective omnichannel and retail strategy."

The licensing agreement is an important step along the strategic path of changing Monnalisa's business model. The Kids La Martina collection will be distributed in addition to selected monobrand stores - via e-commerce and in a selection of Monnalisa multibrands.

Monnalisa's stock is in the red 5.2 percent at EUR2.56 per share.

By Chiara Bruschi, Alliance News reporter

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