Mopals.com, Inc. announced that it has appointed to its management team Mr. John Coombs as Senior Vice President of Business Development and Strategy. John Coombs was instrumental in launching the Air Miles (a division of Alliance Data Systems: ADS) reward program's innovative and successful Air Miles for Social Change initiative where he led business development. As a founding member of this initiative, he helped to evolve the traditional boundaries of loyalty programs by developing unique, value-creating programs that rewarded consumers for behavior change, not just their spending at retail.