The upward trend seems to be running out of steam. The downward trend could recover.

From a fundamental viewpoint, the stock is higher than the average target price set by analysts. Moreover, those last ones kept downgrading their EPS estimates over the year.

Graphically, the share is in a period of technical rebound that allowed it to reach the GBp 328 mid-term resistance. This area, that proved its relevance several times, could trigger a sell signal for traders again in case of profit-taking. Furthermore, the rallying of the GBp 264.9 support area will be considered for upcoming sessions.

Short position could be opened in order to benefit from this bearish scenario. The price target will be set at GBp 309 and a stop loss will be placed above GBp 328.