Take advantage of the potential uptrend.

According to Surperformance ratings, the group has strong fundamentals, both in terms of business predictability and valuation. Based on current prices, the company is valued at 0.51 times its sales. In addition, analysts have recently revised upward their earnings estimates and now expect a profit of GBp 14.75 per share for the current year.

Graphically, buyer flows are reduced. If the trend is now bearish in the short term, a rebound on the GBp 385, corresponding also to the bullish trend line, should be appear and therefore would not affect the upward trend in the medium and long term.

The decline observed in the short term offers an interesting entry point for a mid-term investment. Investors will take advantage of the current area to buy Mothercare. The objectives will be set at GBp 429 and by extension GBp 449.2. The stop loss will be triggered below the GBp 385 support.