Mountain Valley MD Holdings Inc. announced the commencement of commercial sales and marketing of Agrarius, a certified organic product owned by Agrarius Corp. The product is designed to be applied to agricultural crops to naturally increase yields, reduce fertilizer usage, and increase general resilience to pests and climate change. Agrarius works by activating the plants' “defence mechanisms” at the cellular level, without the actual stress factor.

The intended effect of Agrarius is that treated plants grow deeper roots and open up their foliage to optimize the effect of photosynthesis, thus increasing growth hormones, plant efficiency for water use and nutrients, decreasing the requirement of fertilizer where used, and increasing overall resistance to diseases and stressed climate conditions. MVMD, an authorized reseller of Agrarius products, is facilitating sales and marketing of Agrarius through its wholly owned and developed website IncreaseCropYields.com, including translation for Spanish and Portuguese languages. The website presents intended product benefits, enables clients to calculate crop-specific ROI, and facilitates product purchases and customer onboarding through a robust CRM pathway post-purchase.

In August 2020, the Company had announced the execution of a supply and license agreement with Agroresults Inc. (“AR”), the parent company of AC, which provided for the sale, marketing and distribution by MVMD of the novel agricultural technology under MVMD's own brand. Prior to this, in November 2019, MVMD had also made an early investment of CAD $100,000 into AR in the form of a convertible debenture. The parties have agreed to expand their arrangement to grant MVMD a non-exclusive, worldwide license to sell and market AC's technology under the Agrarius brand, as an authorized reseller.

Agrarius technology enables direct plant communication by mimicking naturally occurring organic molecules that correspond to various plant survival instincts, which improves the natural defence mechanisms of the plant to overcome environmental stresses. Agrarius works by sending signals that a plant understands and propagates through it's roots and mycelial networks, allowing nearby plants to benefit from the signals naturally while reducing the actual amount of product that is used on a field. These signals literally tell plants how to grow, subsequently increasing yields, volatility resistance, and growth speeds.

In addition to the Company's internal field tests, AC has tested the plant stimulant technology across all major agricultural crops and has conducted over 200 global field trials to validate its effectiveness. Agrarius is delivered in a liquid concentrate form that gets mixed with water at the point of application and then applied via sprayer to the plant twice during a plant's lifecycle. Agrarius received organic certification through the Organic Materials Review Institute (OMRI).

OMRI is a non-profit organization that provides an independent review of products, such as fertilizers, pest controls, livestock health care products, and numerous other inputs that are intended for use in certified organic production and processing.