Multichoice Group has appointed former Sky executive Andrea Zappia as the Chairman of its streaming platform Showmax. Zappia, a seasoned executive, played a pivotal role in shaping Sky Italia since joining in 2003, particularly after the acquisition of Telepiu. His leadership journey at Sky includes serving as CEO of Sky Italia in 2011 and later expanding his role in 2018 to Chief Executive Officer, Continental Europe, overseeing Sky's operations in Italy, Germany, Austria, and Switzerland.

In 2020, he assumed the position of Sky's Executive Vice President and Chief Executive Officer, New Markets and Businesses. Zappia's career trajectory includes early roles at multinational company Procter & Gamble, followed by significant positions such as Global Sales and Marketing Director for Ferrari and Maserati and Vice President of Marketing and Product Development worldwide at Fila before joining Sky.