Lápis Vermelho Sale: up to 70% OFF at Multiplan malls

The winter edition of the traditional Lápis Vermelho Sale arrives at Multiplan's malls in the month of July. The four-day campaign starts on July 14 at DiamondMall, Pátio Savassi and BH Shopping, located in Minas Gerais. At MorumbiShopping, ShoppingVilaOlímpia, ShoppingAnáliaFranco, in São Paulo (SP); JundiaíShopping, in Jundiaí (SP); ParkShoppingSãoCaetano, in São Caetano do Sul (SP); RibeirãoShopping, ShoppingSantaÚrsula, in Ribeirão Preto (SP); BarraShopping, NewYorkCityCenter, ParkShoppingCampoGrande, in Rio de Janeiro (RJ); ParkShopping, in Brasília (DF); BarraShoppingSul, in Porto Alegre (RS); ParkShopping Canoas, in Canoas (RS); and ParkShoppingBarigüi, in Curitiba (RS), the promotions will be available between July 15 and 18. Consumers will be able to find discounts of up to 70% in categories such as apparel, shoes, technology, perfumery, accessories and home products, among others.

Offers will be omnichannel, available in malls and online. The Multi superapp makes it possible to buy directly through the application, with the help of a shopper. In the online purchase mode, the client will have free shipping using the FRETELLV code and deliveries are made within two hours. Customers also can access a direct sales channel, available in the app or on the mall websites, to facilitate contact with stores via WhatsApp and arrange for purchases to be received by drive-thru or delivery from each storekeeper.

The superapp Multi, which has been downloaded almost 1 million times, will also feature a page dedicated to the campaign, bringing together the best offers, as well as coupons with in-person discounts.'This is one of the most traditional campaigns we have, both for our retail partners, who are experiencing a sensitive moment due to the pandemic, and for our customers. And with the acceleration of our innovation initiatives, this is the second year that we have run the Lápis Vermelho sale in the omnichannel format, that is, integrating the digital and the physical. Thus, clients choose the channel they prefer, with a guarantee of fast delivery to the selected address or the complete experience that our malls offer,' says Rodrigo Peres, Co-Head of Marketing, Innovation and Digital Business at Multiplan.

To consult the offers, simply access the Lápis Vermelho sale website and select your favorite mall. The promotions will also be available on the Lápis Vermelho and individual mall websites and social networks, and through the Multiapp.

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