Multiply Group PJSC (ADX:MULTIPLY) acquired BackLite Media FZ-LLC on February 26, 2024. In 2023, BackLite Media reported revenues of AED 232 million. Stephen Sullivan of Trowers & Hamlins acted as legal advisor and PWC acted as financial advisor for Backlite Media, while Emile Boulos and Celine Bsaibes of Tribonian Law Advisors acted as legal advisor for Multiply Group.

Multiply Group PJSC (ADX:MULTIPLY) completed the acquisition of BackLite Media FZ-LLC on February 26, 2024.