CKE Restaurants Inc., parent company of Hardee's and Carl's Jr., has announced a loyalty program called My Rewards via its recently launched brand apps. The program is available nationally at participating Hardee's and Carl's Jr. restaurants.

To celebrate the launch, both brands will offer a series of promotions at sign-up. Upon registration for My Rewards, guests will receive an offer for a choice of one free Western Bacon Cheeseburger, Famous Star or Hand-Breaded Chicken Sandwich with purchase. Members will also have access to exclusive offers, such as 10% off their digital order, BOGOs and other surprises throughout the year. Users can use the app's order ahead and delivery features for My Rewards offerings, making Hardee's and Carl's Jr. easier to access.

Here's how it works: members will receive 10 stars for every dollar they spend, and stars will unlock free food at the 150-, 300- and 500-star thresholds. Stars are then redeemable anytime through the app.

"In today's digital-first age, we want to reward our loyal customers in a fun and engaging way that brings craveable flavors to their fingertips and offers the VIP treatment while encouraging new guests to sign up as well," Chad Crawford, chief brand officer of CKE Restaurants, said in the release. "We were extremely pleased by the positive feedback from super fans in our pilot markets that gained early access to the program and are thrilled the national rollout is now here."

The launch is part of a larger, ambitious technology overhaul CKE Restaurants has embarked upon, in cooperation with its franchise system, as part of a commitment to accelerate the brands' digital transformation both in-restaurants and online.

"Creating the best digital experience possible for our customers is and will always be our first priority. We are constantly seeking out and implementing new technologies that enhance and exceed our customers' experiences, exceeding expectations, while adhering to our high restaurant operations excellence," Phil Crawford, CTO of CKE Restaurants, said in the release. "It truly takes a team to launch My Rewards. By building a best-in-class cross functional digital team, we're able to offer customers an innovative and frictionless digital experience that makes engaging with our brands seamless and delicious, whenever and wherever they are."

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