Naples Soap Company has recently expanded its wholesale product line beyond its traditional line of branded skin and hair care products to include complementary, high-quality ancillary bath and home items. This strategic move came about as the Company recognized that pricing from the middle market providers was increasing at an unsustainable rate. Profit margins were decreasing and lead times were increasing. To reverse this trend, Naples Soap Company started using its buying power with 14 stores and a robust e-commerce division, to skip the middle market broker and buy direct from the manufacturer.

The Company has added over 100 new skus that complement its legacy product lines including soap dishes, makeup bags, hats, body scrubbers, facial scrubbers, hair ties, pedicure products and more. Naples Soap Company timed the launch of this new strategy to align with the peak buying cycle of their wholesale client base. Retailers are finalizing their holiday merchandise buys and bringing in fresh and new merchandise.