Near Intelligence, Inc. announced a customer agreement with ALDI France in collaboration with independent media agency, CoSpirit Media. ALDI France, which currently operates 1,300 stores in the country, will utilize Near's data solutions to generate traffic to ALDI France's online catalog. The international retailer plans to use Near to create Dynamic Creative Optimization (DCO) campaigns that automatically generate and display real-time advertisements around their stores in France to reach current and potential customers.

DCO tailors advertisements to consumers based on consensual data, including location, browsing history, and demographics.