The Board of Directors of Nelly Group AB (publ) announced the appointment of Helena Karlinder-Östlundh as permanent CEO. She has been acting CEO since 16 January 2023 and will assume her permanent role immediately. Helena Karlinder-Östlundh has worked with human resources and organisational development since 2005, including as a consultant at McKinsey & Company in the UK and as Chief People Officer at MECCA Brands in Australia.

Helena has been acting CEO of Nelly during the period 13 June to 21 August 2022 and since 16 January 2023. She holds a Master of Science in organisational psychology from the London School of Economics and Political Science.