Nelly Group AB appointed Ludvig Anderberg as new CEO. Ludvig Anderberg succeeds Helena Karlinder-Östlundh, acting CEO since 13 June 2022. Ludvig will assume the position no later than 22 August 2022.

Ludvig Anderberg has extensive and relevant experience in fast-moving consumer products and online fashion. He most recently held the position as CEO of Mat.se and prior to that he was CFO and COO at Revolution Race. From 2015 to 2018, he held several senior positions at Nelly, including CFO and acting CEO.

Helena Karlinder-Östlundh will remain acting CEO of Nelly Group until Ludvig Anderberg assumes the position as CEO no later than 22 August 2022.