Relaunch of
FOURTH QUARTER
· Net sales decreased to
· Operating result before depreciation and amortization amounted to
· Operating result amounted to
· Result after tax amounted to
· The results of discontinued operations were primarily impacted by the distribution of CDON, which had a positive accounting effect of
· Result after tax including discontinued operations amounted to
· Result per share after tax including discontinued operations amounted to
· Nelly became independent through the distribution of
· Kristina Lukes took up the post as the new CEO and renewed the management team
· In 2021,
FULL YEAR
· Net sales amounted to
· Operating result before depreciation and amortization amounted to
· Operating result amounted to
· Result after tax amounted to
· Result per share after tax including discontinued operations amounted to
Relaunch of Nelly
Finally,
Of course, 2020 was marked by uncertainty and changes as a result of the pandemic. For example, our largest product group, party dresses, dropped steeply early on in the pandemic. Thanks to a clear customer focus, data analysis and daily dialog, we quickly adjusted our operations. We reduced stock levels and we improved our results in the second half of the year. In parallel with this, we embarked on a relaunch of our brand and company. The most important components of our business are data-driven digital sales, influencer-based and community-based marketing, a fashion-sensitive international purchasing organization, a cutting-edge and scalable IT platform and efficient logistics.
Positive signals in relaunch and despite pandemic
We focused clearly on the Nordic region and on improving our profitability. During the quarter, sales in local currencies increased and gross profit increased by 18 percent to
The inventory turnover rate for the year increased, which released working capital and strengthened our financial position.
Three strong initiatives in 2021
Our relaunch of our brand and company has only just begun. During the year we will implement a number of initiatives aimed at strengthening our core business and pave the way for our next growth phase.
First of all, we will continue to develop our brand positioning. We will continue to inspire young women to express themselves and celebrate her “fab you”. This will enable us to strengthen our relevance and loyalty among our target audience of young women in the Nordic region.
Second, we will refine our winning
Third, we will improve our logistics to offer efficient and precise deliveries through the creation of an energy-efficient and automated warehouse in Borås. As part of the development of our value chain we will also raise the bar for our sustainability work.
Full focus on the brand
We have been focusing solely on
I would like to thank our customers, for your trust in our fashion sense, our employees for your passion, and our shareholders for your trust in us. Always celebrate the fab you!
Registered office:
Corporate ID number: 556035-6940
Postal address: PO Box 690, SE-501 13 Borås,
Visiting address: Lundbygatan 1, 506 30 Borås,
Conference call
Analysts, investors, and the media are invited to a conference call and webcast today at
Webcast:
https://tv.streamfabriken.com/nelly-group-q4-2020
Teleconference:
US: +18332498405
The presentation material and webcast will be published at www.nellygroup.com
For further information, please contact:
+46736511363
ir@nelly.com
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