New Zealand Coastal Seafoods : Launch of Ready to Eat Product Range

28 January 2020

Ready to Eat NZCS Branded Product Range to Launch at Alibaba Ecosystem Expo

Highlights

• The Company will launch a ready to eat NZCS branded product range, at the Alibaba Ecosystem Expo in Melbourne.
• The ready to eat NZCS branded product range consists of Cooked Ling Maw, Cooked Paua (Abalone) and a powdered Collagen Ling Maw nutraceutical product.
• Attendees of the Alibaba Ecosystem Expo will be able to place live orders for NZCS's ready to eat products, providing the Company with immediate market feedback from Chinese consumers.
• The Expo also provides the opportunity for NZCS's products to be sold through leading Chinese e-commerce platforms, including Alibaba owned TaoBao, TMall Global and
  Alibaba's brick and mortar retail chains.
• The launch of the ready to eat NZCS product range aligns with the Company's strategy of potentially increasing revenue and profit margins, by extending the range of products, and penetrating new markets including China.

New Zealand Coastal Seafoods Limited ("NZCS", the "Company") (ASX:NZS) is pleased to announce that a newly developed, ready to eat, NZCS branded product range, will be launched at the Alibaba Ecosystem Expo ("Expo") in Melbourne, 27 - 28 March 2020.

The ready to eat NZCS branded product range consists of Cooked Ling Maw, Cooked Paua (Abalone) and a powdered Collagen Ling Maw nutraceutical product, all of which will be sold direct to consumers in NZCS retail packaging. It should be noted that no other New Zealand seafood producers are currently offering ready to eat Ling Maw products.

The Alibaba Ecosystem Expo provides the opportunity for brands and businesses to take advantage of the rapidly growing Chinese e-commerce market. By exhibiting at the Expo, NZCS will be able to connect with key people from Alibaba and its ecosystem of partners, with consumers able to purchase NZCS's ready to eat products at the Expo, providing the Company with immediate market feedback.

PRINCIPAL AND	OPERATIONS	CONTACT
REGISTERED OFFICE	7 Bolt Place	E [e-mail]
Suite 5 CPC	Christchurch Airport	P [phone]
145 Stirling Highway	Christchurch 8053
Nedlands, WA	New Zealand	ASX CODE: NZS
Australia, 6009
ABN: 16 124 251 396		www.nzcs.co

In line with the Company's strategy to potentially expand revenues streams, the ready to eat NZCS branded product range has added greater depth to the existing product line.

Importantly, the Expo also provides the opportunity for NZCS's products to be sold through leading Chinese e-commerce platforms, including Alibaba owned TaoBao, TMall Global and Alibaba's brick and mortar retail chains, providing a significant opportunity for NZCS to enter the growing Chinese market.

Image 1 - The new ready to eat NZCS branded product range

New Zealand Coastal Seafoods' CEO, Peter Win, commented: "The new ready to eat NZCS branded product range is an exciting development for the Company, as it not only allows us to sell packaged products directly to consumers, but will it also build awareness for the NZCS brand within the consumer market. The introduction of the ready to eat NZCS products aligns with ourgrowth strategy and also has the potential to create additional revenue streams."

"By launching the products at the Alibaba Ecosystem Expo, we'll be able to receive live feedback from Chinese consumers, with all orders placed and paid for on the day. The Expo will be usedto launch the product and based on feedback, will also provide the opportunity to gain significant distribution through leading Chinese e-commerceplatforms and Alibaba's physical retail stores."

PRINCIPAL AND	OPERATIONS	CONTACT
REGISTERED OFFICE	7 Bolt Place	E [e-mail]
Suite 5 CPC	Christchurch Airport	P [phone]
145 Stirling Highway	Christchurch 8053
Nedlands, WA	New Zealand	ASX CODE: NZS
Australia, 6009
ABN: 16 124 251 396		www.nzcs.co

Rising consumer spending power and an enthusiasm for online shopping have contributed to the growth of retail sales in China, which was forecasted to increase by 3.5% to US$5.291 trillion during 2019. With retail ecommerce sales forecasted to expand 27.3%, reaching US$1.935 trillion, or 36.6% of total retail sales, China's transformation presents an unprecedentedopportunity for Australian and New Zealand businesses.1

China's middle-class population is projected to exceed 700 million by 2020, more than twice the size of the entire U.S. population and more than 27 times the size of Australia.2 In terms of ecommerce, Alibaba accounted for the highest percentage of retail sales in 2019, taking in 55.9%of retail ecommerce sales.

Image 2 - Alibaba Ecosystem Expo, Sydney 2019.

1. https://www.emarketer.com/content/china-ecommerce-2019
2. https://www.statista.com/statistics/875874/middle-class-population-in-china/

PRINCIPAL AND	OPERATIONS	CONTACT
REGISTERED OFFICE	7 Bolt Place	E [e-mail]
Suite 5 CPC	Christchurch Airport	P [phone]
145 Stirling Highway	Christchurch 8053
Nedlands, WA	New Zealand	ASX CODE: NZS
Australia, 6009
ABN: 16 124 251 396		www.nzcs.co

Authority

This announcement has been authorized for release by the Board of Directors of New Zealand Coastal Seafoods Limited.

Further information:
Aldo Miccio	Jane Morgan
Executive Director	Investor Relations Advisor, Jane Morgan Management
Email:[e-mail]	Email: [e-mail]
Tel. [phone]	Tel. [phone]
ENDS

About New Zealand Coastal Seafoods

New Zealand Coastal Seafoods (NZCS) is a New Zealand based, ASX listed, secondary producerof seafood products and premium marine ingredients.

Harnessing the countries reputation for pure, pristine waters and fisheries provenance, NZCS utilise raw ingredients sourced from New Zealand's finest deep sea fishing companies, employinga nose-to-tailphilosophy to create a range of high-valueproducts.

The Company's mission is to share the sought-after flavours of sustainably-sourced, nutritious, healthy and organic goodness of New Zealand's seafood with Asian consumers, throughexpanding distributor, wholesale and consumer channels.

NZCS's growth strategy is focused on increasing production and sales of its flagship, collagen- rich, dried ling maw range and developing high-valueready-to-eat, FMCG products for export intonew and existing markets.

PRINCIPAL AND	OPERATIONS	CONTACT
REGISTERED OFFICE	7 Bolt Place	E [e-mail]
Suite 5 CPC	Christchurch Airport	P [phone]
145 Stirling Highway	Christchurch 8053
Nedlands, WA	New Zealand	ASX CODE: NZS
Australia, 6009
ABN: 16 124 251 396		www.nzcs.co