NEXEN TIRE announced an agreement has been reached with the Manchester City Football Club (Manchester City), extending their hugely successful partnership. The new agreement will see NEXEN TIRE and Manchester City celebrate over a decade of successful collaboration by the end of the term and this year will be no exception, with the tire maker attending the ninth season alongside the football club. NEXEN TIRE has had a relationship with Man City since 2015.

With NEXEN TIRE's support and community and grassroots level CSR programs, the collaboration has always presented much more than just running football content. Furthermore, from 2017 to the end of the current season, NEXEN TIRE has been the Club's sleeve partner, a first-ever for a Premier League Club. By any measure, the relationship between NEXEN TIRE and Man City has been a remarkable success story, with the team winning four Premier League titles and the tire manufacturer ushering a new era of mobile transformation on a worldwide scale with the opening of its Europe plant as well as the global central R&D center in Korea.

The extended partnership will see NEXEN TI RE continue to engage its marketing initiatives while focusing on its brand identity, "We Got You," as a commitment to its customers, fans, and partners. In addition, as part of their preparations for the 2023/24 season, Manchester City's men's team will travel to South Korea, the home of the tire manufacturer, in July of this year. In addition, a super-sized (inner & upper) LED screen at Man City's home stadium will be upgraded.