Intermedia introduced "User Empowered Identity" as part of its Intermedia AppID Enterprise solution. This new feature allows individual users to respond directly to suspicious activity associated with their identity through a real-time alert in the browser or two-way "out-of-band" SMS text message to the user. User Empowered Identity provides users with real-time notifications when suspicious events occur and empowers them to perform immediate and appropriate responses.

As individual users are the best source to identify suspicious account activity, Intermedia AppID Enterprise offers them a detailed view into a particular event giving the user the option to respond to it, or ignore it. The response might be to disable the account or immediately change a password. This gives companies that adopt Intermedia AppID Enterprise a higher level of assurance that their data and user accounts are protected.