Nichirei : Helping to Resolve Social Issues through Our Business Junwakei Chicken (516KB/2 pages)PDF

Helping to Resolve Social	3
Issues through Our Business

Procuring Food through a Sustai Cycle Project

Junwakei Chicken

Initiatives

Initiative 1

Social Issues

▼	Improving Japan's self-sufficiency for
	animal proteins
▼	Improving Japan's self-sufficiency for
	animal feed
▼	Harmonious coexistence with local
	communities
▼	Biodiversity (sustainability of breeds)
▼	Sustainable food production

According to a 2018 survey, Japan's self-sufficiency rate for broilers (chickens used for meat) is relatively high at 64%. However, the self-sufficiency rate for pure Japanese broiler breeders (the parents) that have been selectively bred domestically from the grandparents is only about 1-2%, based on the number of chickens shipped. Avian flu, which has spread repeatedly in Japan and abroad in recent years, has the potential to halt the import of grandparent stock. If this happens, it could devastate the domestic chicken farming industry and cause chicken dishes to disappear from Japanese dining tables.

Born and Raised in Japan

In cooperation with an independent administrative agency in Hyogo Prefecture, we succeeded in breeding Junwakei chickens by crossing the Koyuki and Benizakura pure Japanese chicken breeds. Bred in Japan from grandparent stock, the Junwakei chicken brand was created for the domestic market for sustainable food self-sufficiency.

Foundation stock/Great-grandparents

Grandparents

Parent stock

Benizakura(Broiler breeders) Koyuki

Junwakei

Initiative 2

A Method of Raising Chickens That

Minimizes Their Stress

Using an up-to-datecomputer-based poultry management system, we strive to create a comfortable environment for our chickens. Since their brooding period is about 60 days, which is longer than other breeds, we take the time to raise them with care. That is why Junwakei chicken meat has the quality and deliciousness Japanese consumers demand, with tender, richly flavorful thigh meat and finely textured, soft and juicy breast meat.

Junwakei chicken Nichirei Fresh  https://www.nichireifresh.co.jp/news/detail/?id=1333 (Japanese only) Reference : Specific Japanese Agricultural Standards (JAS) certification for sustainability for chicken meat and eggs https://www.maff.go.jp/j/jas/jas_kikaku/prdouga.html (Japanese only)

30 Nichirei Group Integrated Report 2021

nable Regional Agricultural and Livestock

Initiative 3

Sustainable Production Cycle Project

Using a state-of-the-arthigh-speed biomass processing plant, we can produce organic fertilizer in about eight hours, rather than the three months or more required by our former fermentation-based composting method. Manure from Junwakei chickens is processed into organic fertilizer for use in cultivating the feed-use rice that is then used in their feed.

• Most of the paddies we use to produce this feed-use rice are lying fallow due to rice production adjustments. The sustainable production cycle originating from Junwakei chicken is also helping to revitalize regional agriculture.

Sustainable Regional Agricultural and

Livestock Cycle through Junwakei Chicken ▼ Page 71

Japanese purebred chicken

Junwakei

The specialized

feed is used Feed-userice paddies

to raise Junwakei

chickens

				Chicken manure is processed
				into organic fertilizer
			Sustainable Cycle
					The fertilizer is used
									in the rice paddies
	These rice paddies are used in a sustainable
		agricultural and livestock cycle initiative
									Unhulled feed-use
The feed-use rice is stored and then
		rice harvested
blended into feed	JA Shin-Iwate Hokubu Shiryo-yo		from the paddies

Kome Puroject Iinkai (Feed-Use Rice Project Committee)

Karumai-machi Suiden Nogyo Suishin Kyogikai

(Karumai-machi Council for the Promotion of Rice Paddy Agriculture)

Hirono-cho Suiden Nogyo Suishin Kyogikai

(Hirono-cho Council for the Promotion of Rice Paddy Agriculture)

Initiative 4

Traceability for Safety and Reliability

To deliver safe and reliable chicken to consumers, every aspect from receipt of chicks to poultry farming records and management of vaccines and other drugs is conducted under a strict program. This enables traceability by lot back through the genealogy to foundation stock.

Value Provided

Providing chicken meat with consideration for resource recycling, food sustainability and animal welfare

First Specific Japanese Agricultural Standards (JAS) certification given to a poultry product for sustainability

Introductory video on Specific JAS sustainable

chickens and eggs (Japanese only)

Strategy Financial Story Creation Value Strategy Management

Achieving for Initiatives Strategy Business Society Sustainable a

Data

Nichirei Group Integrated Report 2021 31