NIIT Limited has announced the appointment of Archit Shankaras Head of Marketing,Career Education Business. At NIIT, Archit will be responsible for the end-to-end marketing function for theCareer Education Business. His core responsibilities will be to charter the course forNIIT Digitalby redefining the brand strategy and communication as well as leading digital, performance marketing and media buying. Archit brings in 15 years of extensive experience in Marketing including Brand strategy, Media planning, Consumer insights and Channel Marketing. His last assignment was with Max Bupa Health Insurance Company where he as the Head of Brand and Digital Marketing was instrumental in leading Brand Strategy, Media planning and buying, consumer insights, channel marketingand new product launches.