Nike : First Look at Nike Rise Seoul

experience

First Look at Nike Rise Seoul

August 10, 2021

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The Nike Rise Seoul store is designed to reflect the city's personal spirit of sport. With zones like Sport Hub, City Replay and the Huddle rising over three stories, the sport-centric hubs represent the diverse ways for shoppers to express sport in their city.

The store's layout blends a sense of personal exploration with localized digital services.

The first floor highlights popular seasonal product from the local area.

The women's apparel offering, located on the second floor, is updated regularly. Shoppers can also learn more about the product through the digital sineage that reads across the store walls.

Nike Seoul is the first Nike Door to feature the Inside Track table, an interactive footwear comparison tool. It uses an electromagnetic reader to identify a product's unique inventory number and call up helpful information between two silhouettes.

The City Replay space puts the power of creative expression in the hands of shoppers. Here, a repair station helps visitors add their creative touch to worn Nike products.

Towering across three stories, the Sport Pulse atrium is full of to-the-minute insights across Seoul's network of NRC and NTC apps, its shopping patterns, important sport moments and more.

Following the launch of Nike's first Rise retail concept store in Guangzhou last summer, Nike is expanding the Rise concept to Seoul. The South Korean capital is one of the world's premier digitally-connected marketplaces, highlighting a core facet of the Nike Rise concept: the bridging of digital and physical to create immersive store experiences with an identity that's inseparable from its host city. That immersive quality also crosses into the store's sustainability services, which are year-round rather than temporary. The Nike Rise Seoul store casts a new vision for when the Move to Zero meets the marketplace of the future.

Adding to the in-store features from Guangzhou, Nike Seoul introduces Sport Pulse, a digital platform towering through every level of the store that uses local Nike product trends and sports updates to create an immersive retail experience. It's a new approach for bringing the city's unique signature for sport into the store. Another new experience in Nike Rise is Inside Track, an interactive RFID-enabled digital footwear table where shoppers can compare details such as product benefits, footwear technology and online reviews for any two shoes in the store by simply placing them on the table.

New to Rise are three experience zones in the Seoul store, each of which helps shoppers engage in a unique dimension of sport.

• The Sport Hub helps shoppers find opportunities to participate in sport in their city. The space also functions as a service desk for easy order pickups and returns.
• The City Replay zone creates a space for shoppers to find an assortment of hyperlocal Seoul products. City Replay also provides a year-round place for shoppers to repair old or worn Nike product and customize new or worn products.
• The Huddle connects shoppers to programming that focuses on Nike's five facets of fitness: movement, mindset, recovery, nutrition and sleep. Customers can participate in group sessions or sign up for one-on-one expert sessions tailored to their goals.

Nike Seoul also underscores Nike's sustainability efforts. In addition to being the first Nike store to secure a LEED Gold certification, Nike Seoul is also the first in Asia to launch Recycling & Donation, Nike's fully integrated service for recycling and donating gently worn footwear and apparel. Shoppers can drop off gently-worn shoes - and now, for the first time, apparel - to the Seoul store, where the product will either be recycled or donated to partnering organizations that help communities facing disasters and other challenging circumstances. Shoppers can bring back gently-worn footwear, athletic wear, tops and bottoms (the store will not accept apparel with metal fittings like snaps, zippers or buttons).

Nike Seoul will soon add more opportunities for shoppers to give new life to gently-used footwear, furthering the ways Nike works toward circularity within its business model.

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