Nu : Nubank tops World's Best Banks in Brazil and Mexico

São Paulo, April 17, 2024 - For the sixth year in a row, Nubank proudly stands among the top banks globally, securing its position on Forbes' World's Best Banks list of top 11 institutions in Brazil. The ranking also highlights Nu as the leader in Mexico for the third consecutive year among the country's top seven banks. The research was done with over 49,000 individuals all over the world in collaboration with market research firm Statista.

"Earning a place as one of the top financial institutions globally in research done with customers is an honor and an important recognition of our central value of putting customers first. This success stems from our unwavering commitment to delivering an exceptional customer experience and upholding high standards of excellence across all our markets over the past decade," said David Vélez, founder and CEO of Nubank.

Nubank is at the forefront of transforming the financial experience in Latin America by providing innovative solutions and exceptional customer service. This latest recognition further reinforces its commitment to becoming the largest consumer platform in the region.

It adds to the growing list of accolades recently received by Nubank, including Fast Company's World's Most Innovative Companies, LinkedIn Top Companies, and Most Valuable Brands in Brazil according to Kantar.

The World's Best Banks Ranking

Forbes formulated its World's Best Banks 2024 ranking by partnering with leading market research firm Statista, which conducted a survey involving over 49,000 individuals across 33 countries and in 17 different languages. Participants were asked to evaluate banks with which they hold current or past accounts, or those they are familiar with through personal connections. Any bank offering checking or savings accounts was eligible, excluding United States credit unions.

The survey respondents assessed banks based on criteria such as overall satisfaction, recommendations to others, trustworthiness, terms and conditions, customer service, digital services, and quality of financial advice. These ratings were carefully analyzed, taking into account last year's results and personal experiences with each bank. The banks that received the highest scores were included in the final list.