"This is in view of the positive impact Olam Markets,
It explained that Olam Markets was a component of the company's global purpose to re-imagine agriculture and food systems by innovating sustainable growth that benefited consumers, customers, employees, partners, and the communities and environs in which it operated.
Launched on
"The application added an average of 50 distributors each month, and, in a little over a year, is today used by 90 per cent of distributors supplying retailers with packaged foods processed and manufactured in the country by Olam subsidiaries," it said.
The statement said the application was the product of intensive research into distributors' needs and it is intended to help them to select, order, purchase, and designate delivery details.
Among the other benefits of the application, the statement said it helped distributors to promptly check their account balance and statement, which previously took five days to check with the analogue system, and the convenience and order products from Olam at the comfort of their offices and manage their warehouse space.
Commenting on the application, the Country Head of Olam Ghana,
He said the Olam Markets rolled out with only 16 distributors, mostly women, currently has more distributors on the application.
"The impact has been transformational for business management. It has brought convenience to distributors in delivery of their account statements, which is currently done in seconds instead of days, and the visibility they get into their orders with updates during every step of the process," he said.
The Head of Digital,
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