J. C. Penney Company, Inc. continues its journey to strengthen its merchandise offerings with more brands in 2021, beginning the new year with exciting developments in its apparel division. For the first time since its introduction to JCPenney in 2008, the Xersion activewear assortment has been redesigned from the inside out and with the latest performance technology, EVERAIR. Designed by JCPenney’s in-house product development and design team, Xersion activewear is built for performance and gives customers the Motivation to Move, regardless of size or fitness level. Also being introduced is Penney’s new innovative and exclusive EVERAIR fabrication, combining breathable technology and Quick-Dri wicking for optimal air flow to remain cool and dry. Xersion products allow customers to fully focus on their activity with design that encourages a distraction-free workout, with sweat-proof pockets, reflective and anti-odor elements, venting, thumbholes, compression, built-in mesh, and chafe-free seams. Women’s sports bras and high-waist leggings stay in place with three compression levels – studio, move, and train – that match her workout, offered in matching monochromatic or color-blocking styles.