OneRoof Energy, Inc. announced it has appointed Brian Alexson, formerly chief executive officer for CS Operating, Inc., to the newly created role of chief operating officer. The addition of the COO role is part of strengthening the company's sales and operations to drive the company's strategic Solar 2.0 initiative aimed at leveraging the scale and low-cost sales capabilities of 'non-traditional' residential and retail sales channels with the goal of lowering the cost of customer acquisition. Specifically, Alexson will be responsible for the prioritization of company resources and overseeing the day-to-day operations and sales integration across the company.

Alexson brings 23 years of leadership experience to the company. Most recently, Alexson was responsible for leading the overall strategy and execution for consumer services divisions at CS Operating, Inc.