OOOOO Entertainment Commerce Limited announced the launch of QVC Italia SRL's ("QVC Italia") "likeQ." As previously announced, QVC Italia and OOOOO have joined forces to launch an interactive livestream shopping app in Italy powered by the Company's proprietary technology and platform for mobile commerce. On likeQ, QVC customers can join some of Italy's leading shopping experts, for exciting, live discussions on the latest trends and hottest products in fashion, beauty, home décor, and more ­ all while liking, hearting, sharing and buying, in real time. The livestreams are designed and formatted for smartphone users on the go and feature a mix of premium brands and new products, along with limited time offers, viewer contests and other fun extras.

The presenters share stories about each product and respond live to viewer questions and comments. Customers can research the products and complete purchases without leaving the livestream experience and can follow their favorite shows and search past shows by category in the video-on-demand library. The app can also be downloaded onto tablets.

The new app expands QVC's vCommerce offerings in Italy, which also include a broadcast channel, a website, a variety of social pages, and another mobile app. The broadcast reaches 25 million homes and features 17 hours of live content a day, while the website attracts 33 million digital sessions a year. Worldwide, QVC reaches more than 200 million homes via its 12 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.

QVC is part of Qurate Retail Group, the player in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.