Dagabs vision is to treat more than just roses as soon as possible and OptiCept's ambition is to develop the method so that it can happen.
The treatment of roses for Dagab will be done by the wholesaler APH via the agreement and machine that OptiCept already has with APH. OptiCept's value of this transaction is estimated to be approximately SEK 3-5 million per year.
Dagab is part of the Axfood Group and is responsible for assortment, purchasing, and logistics for all of Axfood's market concepts. They deliver the grocery assortment to about 600 own and collaborating stores within Axfood. The Group strives to be the best in the industry in terms of sustainability.
During the evaluation, OptiBoost showed a significant impact in terms of waste, as it was reduced by half and a the same time achieved a sharp increase in sales.
The commercial agreement is a step in further strengthening its sustainability mindset and reducing wastage in the flower segment while offering consumers a better product.
“Customer satisfaction and sustainability are key issues for us at Dagab. During the evaluation we carried through, we saw very good results and therefore we now choose to implement the method fully. We look forward to reducing wastage and gaining even more satisfied customers.” says Daniel Månsson, category area manager for fruit, vegetables & flowers, Dagab.
“It is fantastic that the Axfood Group, as the first grocery chain in the world, decides to treat its cut flowers with OptiBoost. We look forward to more store chains following suit.” Says Johan Möllerström, CEO, OptiCept Technologies