Backcountry is expanding its store footprint with Oracle. Using Oracle Retail Xstore Point-of-Service, retail associates can better help shoppers anywhere their in-store adventure takes them. Backcountry is replacing its homegrown point-of-sale system with Oracle Retail Xstore Point-of-Service at its three stores in Utah and Colorado, starting second quarter of 2022.

The roll-out will carry over into future store openings as Backcountry continues to expand its brick-and-mortar footprint. By adopting Xstore, Backcountry's unrivaled customer service team of outdoor experts, known as "Gearheads," will gain the flexibility to move about the store and guide customers through its expansive product assortment. In addition, Gearheads will have inventory and customer information in the palm of their hands to provide better, faster service.