Integrated distribution, sales, service, and loyalty capabilities enable hotels to improve operations and experiences all from one platform.
Oracle today announced the general availability of Oracle OPERA Cloud Central. The all-in-one hospitality platform unites data and functionality from OPERA Cloud's modules under a common user interface and experience. With it, customers can get a comprehensive view of their hotel business, including distribution, sales, service interactions, loyalty programs, and more to make faster decisions that can benefit staff and guests.
'Oracle's solution supports our strategy to constantly improve the guest experience and create an even more cost-effective operating model,' said
Connecting critical hotel functions
OPERA Cloud Hospitality Platform has expanded to include Distribution, Central Reservations, Central Sales and Loyalty functionality. By bringing together existing OPERA Cloud Property features together with new OPERA Cloud Central components, we can now help hotels remove silos and friction across various functional areas both on as well as above property. Single image rates and inventory, as well as reservations, groups, and profiles, combined with a unified end user experience, makes information accessible to all key stakeholders at all customer touchpoints.
With open architecture, built-in integration services, and open APIs that help accelerate innovation and go-to-market initiatives, the comprehensive hotel cloud solution enables hoteliers to redefine the guest experience with several key functions:
Contact Center streamlines the reservation process with an intuitive display that enables central staff to offer clear dynamic rate and product offers. Easy access to guest information enables staff to personalize the guest experience and recognize loyalty through upsell opportunities, special pricing, tailored reservations, and more. Increased revenue opportunities can be achieved through special offers, package add-ons, loyalty and membership rates, leisure, and negotiated pricing, as well as group functionality support reservations across all segments.
Central Sales increases sales effectiveness by centralizing and simplifying the management of accounts, contacts, and activities for regional and global sales teams. This includes setting and comparing KPIs for account managers and sales staff to keep track of account performance. Staff can quickly and efficiently view or create leads and opportunities, reserving function and group spaces for multiple hotels. Built in dashboards allow for goal setting and progress tracking, optimized monitoring, and the easy management of account and team performance.
Distribution connects distribution and revenue channels so hotels can determine which product and pricing to deliver to each of their target markets while managing all channel-related tasks from a single system. This direct-connect distribution channel removes intermediaries and administrative burdens to simplify channel activation and management, allowing hotels to instantly adjust to new business requirements with the support of unlimited rates and inventory options.
Loyalty helps hotels recognize and reward their most frequent guests. Guest profiles include data from enrollment, reservation information, and more all fully integrated into all OPERA Cloud workflows, enabling greater flexibility to customize program rules, benefits, and guest experiences.
'With OPERA Cloud Central, we are transforming how business gets done by connecting core elements across property and brand management operations under one platform with a common data foundation,' said
Contact Info
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About Oracle Hospitality
Oracle Hospitality brings more than 45 years of experience in providing technology solutions to independent hoteliers, global and regional chains, gaming, and cruise lines. Our hardware, software, and services enable customers to act on rich data insights that deliver personalized guest experiences, maximize profitability, and encourage loyalty. Cloud-based, mobile-enabled, with open APIs, Oracle's OPERA Cloud property management and distribution, Simphony point-of-sale, reporting, and analytics, and Nor1 upsell solutions accelerate innovation, increase revenue, lower IT cost, and maximize operating efficiency. To learn more, please visit www.oracle.com/Hospitality.
About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.
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