SORIANA ANNOUNCES THE REOPENING OF OUR SORINA MARNE STORE

Monterrey, Nuevo León September 8th 2011. Organización Soriana, S.A.B. de C.V. (Soriana) gladly announces the reopening of our store Soriana Super "Marne", located in the in San Pedro Garza Garcia in the state of Nuevo Leon.

With a new image and concept, this store operates under the theme "Fresh ideas for your lifestyle," seeking to exceed and satisfy the most demanding consumer needs through a convenient and comfortable shopping experience. Specializing in high-quality, hard-to-find gourmet products.

Under a sales floor area of 2,230 sq. mts and a pleasant atmosphere, our customers can find a vast selection of high-quality domestic and imported goods, such as: wines and liquors, delicatessen and chef-prepared ready to-go meals from different countries, prepared daily from the freshest ingredients.

In addition to all of the above, our trained staff of 170 employees, who are committed to providing an outstanding level of customer service and a personalized attention, offers a complete category selection in the areas of: Pastry, Bakery, Fruit & Vegetables, Meat and Seafood, Cafe place, Pharmacy, among other. All with the best quality.

With an investment of 70 million pesos, which were necessary for its reconstruction and remodeling, this is the first store that operates under this approach, seeking to replicate its strategy in all current stores of San Pedro and in a medium term to other cities of country.

Organización Soriana, S.A.B de C.V. is a commercial sector company with 100% Mexican capital founded in 1968. Its stock went public in the

Mexican Stock Exchange since 1987 under the name SORIANA.

Contacts:

Aurelio Adán H. Rodrigo Benet C. Phone. (52-81) 83-29-90-06 (52-81) 83-29-90-00

rodrigojbc@soriana.com