Monterrey, Nuevo León February 29th 2012.
Organización Soriana, S.A.B. de C.V. (Soriana) gladly
announces its 2012 investment plan for $3.7 billion pesos.
(US $271 Million)
This investment will be assigned in large proportion to open
53 new stores located all around Mexican Republic,
representing on this matter a 5.1% increase in installed
capacity of sales floor area. Also, we are pleased to
announce the beginning of the organic growth strategy for our
Convenience store format "Super City", which will
represent an investment of $200 million pesos that will
include the opening of 200 new c-stores or the repurchase of
franchises that already are in operation.
As another important event of the Company, during the month
of February we began our
2012 expansion plan, celebrating the opening of four new
Mercado Express stores, located in the municipalities of
Tuxpan and Teocaltiche in the state of Jalisco. And in the
municipality of Silao, Guanajuato and in Caborca, Sonora.
Finally, with these new stores is achieved an increase in
installed capacity of sales floor area of 5,696 sq. mts, and
an investment made of $94 million pesos for the construction
and start of operations, resulting a total of 51 units
nationwide under this specific format.
Soriana continues with its growth plan for this 1Q of the
year, expecting to open during the month of March a total of
5 additional stores. February new stores
locations
Organización Soriana, S.A.B de C.V. is a commercial sector
company with 100% Mexican capital founded in 1968. Its stock
went public in the
Mexican Stock Exchange since 1987 under the name SORIANA.
Contacts:
Aurelio Adán H. Rodrigo Benet C. Phone. (52-81) 83-29-90-06
(52-81) 83-29-90-00
Organizacion Soriana SAB de CV is a Mexico-based company primarily engaged in the food retail sector. The Company focuses on the development and management of a network of supermarkets, grocery and discount stores. It retails food, apparel, automotive accessories, sport goods, hardware, garden tools, toys, personal care products and electronic devices, among others. It operates stores under various brand names, such as Soriana Hiper and Mega hypermarkets, Soriana Super and Comercial Mexicana supermarkets, Soriana Express and Super City grocery stores, Soriana Mercado and Bodega discount supermarkets, as well as City Club membership clubs. Furthermore, it offers online shopping and delivery services through Soriana e-commerce platform. The Company operates through a range of subsidiaries, such as Centros Comerciales Soriana SA de CV and Tiendas de Descuento Monterrey SA de CV.
ORGANIZACIÓN SORIANA, S. A. B. DE C. V. 
By 
