Hannes Hasselrot, currently Commercial Director and COO of Oriola's Business Area Consumer, has been appointed Oriola Corporation's Vice President, Business Area Consumer and Managing Director of Kronans Apotek. Hasselrot has at the same time been appointed member of the Oriola Management Team. He will report to Elisa Markula, President and CEO of Oriola Corporation. Hannes Hasselrot has solid experience from retail and e-commerce businesses. Prior to Oriola, he has been working in various roles in retail and e-commerce, among others as Global Retail and E-Com Director for Peak Performance during 2017-2019, COO and CPO for Eleven AB during 2014-2017 and International Retail Manager for Jack & Jones during 2012-2014. Hannes Hasselrot will start in his new position 1 December 2021.