Panasonic Group GX Strategy: R&D Initiatives Toward a Decarbonized Society
March 13, 2024 at 09:06 pm EDT
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"GX is an initiative led by the Japanese government that focuses on the shift from fossil fuels to clean energy," he continued. "CPS, on the other hand, is a concept unique to the Panasonic Group, which aims to realize a 'better life' for people by combining the physical realm with the digital, data-driven cyber realm."
Taking the lead in areas that are beyond the reach of individual operating companies and themes with longer-term timeframes, the PHD Technology Division plays a supporting role that transcends the boundaries of operating companies to strengthen the competitiveness of each company.
As mentioned above, the Technology Division's approach to GX centers on promoting research and development in the three areas of carbon neutrality, circular economy, and nature positivity. Its goal is to create future impacts in these areas.
"A few years ago, we were only talking about directions, but now we're growing our business to the point where we're looking at mass production. We will continue to make investments, however modest, over the next 10 to 20 years in themes that deviate a bit from the areas that each of the operating companies is working on-mainly energy and resource-related themes. I believe that being in a position to do this is PHD's true value," said Ogawa.
** Specific examples of GX technologies can be found at the end of this article
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Panasonic Holdings Corporation (formerly Panasonic Corporation) specializes in manufacturing and marketing of consumer electronic equipments. Net sales (including intragroup) break down by family of products as follows:
- domestic equipments, appliances and audiovisual equipment (42.5%): lighting devices, photovoltaic devices, wiring devices, health and care devices, furnishing materials, air conditioning and ventilation equipments, air purifiers, refrigerators, air conditioners, washing machines, dryers, vacuum cleaners, irons, microwaves, fans, cooking appliances, dishwashers, TVs, digital cameras, audio and video equipment, fixed telephones, showcases, etc.;
- electronic and electromechanical components (13.2%): relays, switches, power supply systems, industrial motors and sensors, capacitors, coils, resistors, materials for electronic circuits, semiconductors, LCD panels, etc.;
- automotive multimedia equipment and electronic accessories (12.4%);
- avionics, industrial automation, communication and entertainment systems (10.8%): in-flight entertainment and communication systems, electronic component assembly machines, welding equipment, projectors, professional audio-visual systems, computers, tablets, mobile communication systems and equipment, etc.;
- energy storage systems (8.9%): cylindrical lithium-ion batteries, dry batteries, primary/secondary lithium batteries, nickel-metal hydride batteries, lithium-ion batteries, energy storage modules and systems;
- other (12.2%).
Net sales break down geographically as follows: Japan (43.2%), China (13.4%), Asia (14.7%), Americas (18.7%) and Europe (10%).