Panasonic Manufacturing Philippines Corporation provided sales guidance for the year 2016. Panasonic is bullish on meeting its 2016 sales-growth target in the Philippines, mainly due to improved consumer products performance and unique advertising and marketing initiatives. The company is aiming for "more than a 30% hike" across all product portfolios in terms of sales amount. Majority of the increase, he said, would be coming from their offerings to consumers, such as refrigerators projected to rise by around 25% to 30%; air-conditioners, from 20% to 25%; and washing machines, from 15% to 20%.